Those flash mob videos drive me crazy.
I feel that all the passengers on the street are being used by their craziness. Their shocking expressions are recorded and then the video is uploaded to YouTube or other social media for marketing purposes to generate the buzz. I admit that there are still some commending ideas coming out from the marketers to propagate good moves.
However, like “As seen on screen 'Carp' by Barry Yourgrau” mentioned, most of the videos from mobile marketing are “crap”(which I totally agree)! I figure since the internet costs nothing; it is so easy for marketers to take advantage of this communication tool. As marketing in heart, I cannot help but wondering: Does those crap videos add value to their brands? Does what they do be consistent to their brand positioning? Does the buzz help boost the sale?
If anyone of the answers above is “Yes”, then my next question will be: why is mobile marketing successful? Does “funny” always sell? Or “making fun of others” sells? Or just because people nowadays are getting nuts as long as something new can be sold?
I hope the mobile marketing can be inspired more high-quality and meaningful ideas in the future.
